Today’s Photo
Elisabeth Bridge-
Recent Posts
Categories
Blogroll
Tags
4G amazon Android anthony bourdain AT&T Bloomberg branding cloud Constitution consumer confidence corporate communications economics efficiency Ezra Klein Facebook flip video food revolution game dynamics Gilt Google Groupon iOS Jack Wills jamie oliver Libertarian location based services London Microsoft Near Field Communication newton philanthroper Republicans retail Ron Paul RueLaLa running saucony sbarro sourcing Sprint T-Mobile telecom Verizon
Category Archives: branding
TastyBytes Panel and Location Based Services
Yesterday I went to the Boston tastybytes discussion (hosted by Compete) on location-based services (LBS). The panel was a great collection of personalities featuring Mike Schneider (Allen & Gerritsen), Aaron Strout (WCG Group), Nataly Kogan (WHERE), Gary Leopold (ISM), and … Continue reading
Posted in branding, social networks, tech
Leave a comment
Another Layer in Online Choice: Curating
Do you have a friend who has never let you down with restaurant recommendations? If he or she is one of your first trusted sources, then that’s your restaurant curator. Now it’s online. Branded curator sites have been popping up … Continue reading
Posted in branding, retail, social networks, tech
Leave a comment
Follow Your Customers
I bought an epic bicycle when I was in London. The moment I saw a Pashley cruising down the High Street I was immediately smitten with its classic look and knew that if I was getting myself a bike, that … Continue reading
Posted in branding, retail
Leave a comment
Game Dynamics
You might be hearing a lot about game dynamics entering the commerce space. Some of this is nothing new, however the medium has evolved and new creative solutions are picking up. Gaming allows brands, retailers and other institutions a way … Continue reading
Posted in branding, social networks, tech
Tagged game dynamics, location based services
Leave a comment
Two Minis, One Stone: fulfilling multiple marketing objectives in one shot
I crossed some fantastic marketing yesterday in Wicker Park. This seemed like a great example of fulfilling multiple communication objectives without bombarding the consumer… it showcases product utility, generates buzz and even manages to tout brand heritage. Fun fact: That might … Continue reading
Android Branding: Auto Pilot?
“If we did not act, we faced a draconian future. Where one man, one company, one carrier was the future.” – Google VP of Engineering Vic Gundotra, on why the company made Android Quite a tall order for a product’s … Continue reading
Taking a Brand Across the Pond
As a former London resident, I couldn’t help my constant comparison between both sides of the pond on everything from cars to comedy. One industry where I caught myself making mental notes was retail. Comparing the atmosphere from a branding, merchandising … Continue reading
Running on Awesome – Tales of Brand Interaction
I’ve been a competitive runner since high school but it was only while I was over in London did my rowing coach suggest I give forefoot running a try since I was constantly a victim of shin splints… so much … Continue reading