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Author Archives: Scott
Philanthroper – Doing Good in Great Numbers
My sister-in-law sent me over to Philanthroper a couple months ago given my penchant for what I call flash fundraisers. The idea being: low-barrier involvement to benefit a topical or worthy cause. One example was “Happy Hour for Haiti” immediately … Continue reading
Can I Have a Sample?
How often has a sample catalyzed your decision? Maybe you test drove a car, heard ten seconds of a song, got a spray of perfume or tasted a wine… each one can inspire a purchase. How about a first date? … Continue reading
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Follow Your Customers
I bought an epic bicycle when I was in London. The moment I saw a Pashley cruising down the High Street I was immediately smitten with its classic look and knew that if I was getting myself a bike, that … Continue reading
Posted in branding, retail
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Remember Your Friends at the Record Store?
NPR recently published a great article about the vanishing of the common audiophile. …And although the majority of the population consumes music on a daily basis, I don’t come across too many colleagues or peers who take the extra plunge … Continue reading
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Game Dynamics
You might be hearing a lot about game dynamics entering the commerce space. Some of this is nothing new, however the medium has evolved and new creative solutions are picking up. Gaming allows brands, retailers and other institutions a way … Continue reading
Posted in branding, social networks, tech
Tagged game dynamics, location based services
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Save the Bees
Hey, don’t discard this as generic outrageous, alarmist, tree-hugging propaganda… The Bees are disappearing. Even if you’ve been juggling 23 games of Words With Friends, you might have caught a whisper about the rapid loss of nature’s free pollination system. … Continue reading
Posted in causes
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Two Minis, One Stone: fulfilling multiple marketing objectives in one shot
I crossed some fantastic marketing yesterday in Wicker Park. This seemed like a great example of fulfilling multiple communication objectives without bombarding the consumer… it showcases product utility, generates buzz and even manages to tout brand heritage. Fun fact: That might … Continue reading
Capitalizing on Chaos
We don’t all speak the same language but there are services to educate or ad hoc translators for the non bilingual. We don’t all carry the same currency but we exchange with banks or airport kiosks as needed. Given that … Continue reading
Android Branding: Auto Pilot?
“If we did not act, we faced a draconian future. Where one man, one company, one carrier was the future.” – Google VP of Engineering Vic Gundotra, on why the company made Android Quite a tall order for a product’s … Continue reading